Fake shoes are not always as comfortable, even when they look like the real deal.Ĭounterfeits can damage the reputation of brands, decrease their profits, and hurt their business. Often people forget that the shoe may have the same look but not the same feel. When shopping for fake sneakers intentionally, people compare the similarity of the fake to the real design. ![]() After the shoes are in the U.S., they can sell them as “off-brand” items or attach the trademarked logo to the shoes before offering them for sale.įor smaller operations, counterfeiters send the replicas in small parcels that do not alert customs officials. Sophisticated importers sometimes ship shoes that look almost exactly like the authentic brand, with no trademark. After they entered the U.S., the containers were not sent to the businesses listed on the manifest but to other facilities. When caught, it may not be easy to find the people responsible for the illegal production, distribution, and sales because the documents are false.Īs specific locations, Putian being one of them, are known for increased counterfeiting activity, importation documents listing the “made in” country are often fake, as well as the port of origin.Īs portrayed in a federal complaint reported by Quartz, the listed phone numbers belong to “burner” phones while the email accounts were created using false identities. ![]() They are stored in warehouses and then shipped to stores. When made for a specific buyer, the first batch is sent to the buyer to check and approve before going on to fulfill the order.Įven consumers take part in the improvement of fakes, as they upload pictures that demonstrate small differences between the fake and real versions for the manufacturer to correct.īringing the shoes into the United States, the European Union, and other countries requires a sophisticated network of fraud.Ĭounterfeit shoes arrive from China in mislabeled containers. If the replicas are made due to general demand, the manufacturer can upload their pictures online and sell them in bulk. This involves an experienced individual who gets the shoes, takes them apart, and draws up a design for production. What they can do is buy a pair of authentic brand shoes and reverse engineer them. Due to security measures in legitimate factories, they usually need to do it with no prior product information. Since both the buyer and factory are not authorized to make the shoes, they need to imitate them. The city of Putian, for example, is known for its fake sneaker factories. Alternatively, he can place an order in a factory in China. Today, if a retailer wants to sell a popular shoe, he can find online listings of replicas to buy. Security has been enhanced ever since, and these days it is less likely to have “factory extras”, “third-shift” shoes or “real fakes”. Fake models started selling right with the authentic ones, and sometimes even before. Specific industries often clustered in the same city or area.Īfter a few years, counterfeiters started copying branded sneakers, such as Nike, Adidas, and Reebok. Multinational companies from the footwear industry have been outsourcing production to factories in China for many years now. Resale of hard-to-find designs usually comes with expensive price tag, much higher than retail, pushing some sneaker lovers to purchase replicas. ![]() Limited production of a model makes it more desirable and creates a thriving resale market. This is especially true when it comes to coveted designs with limited availability. Some replicas are done so well that even experts find it hard to tell if the shoe is real or fake.Įven sneakerheads may choose to buy high-quality replicas that can pass as authentic. Buying a fake pair of sneakers is as easy as going online and buying something that looks just like the real deal, for a lower price. Purchasing fakes has become much more widespread and accessible through online marketplaces and social media platforms. But there is also a sector of the market in search of fakes. Consumers in stores and online often wish to authenticate their purchases. The demand for genuine brand name shoes is high.
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